Mew product development team improvisation and speed-to-market: an extended model
| Type | Journal |
|---|---|
| Author(s) | Akgun,A.,A , Lynn,G. S. |
| Publication year | 2002 |
| URL (web address) | http://emeraldinsight.com |
| Notes | ID: AKGUN2002; I have a memory, of reading several years ago, a study which reported a 61% gain in product development time when all those involved in a project could see each other. Unfortunately I have not located the piece, nor other studies. It would be worth repeating if a researcher could gain access. This paper seeks to understand improvisation as a contribution to perceived speed to market in environments that are facing rapid change in either market or technology, A mild positive contribution is found. For workplace researchers it may be more useful as a recent literature review. |
| Publication | European Journal of Innovation Management |
| Volume | 5 |
| Issue | 3 |
| Start page | 117 |
| End page | 129 |
| Availability | online to subscibers |
| Relevance to practice | potentially high |
| Evidence base | good |
| Readability | fair |
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